AREA SOFT-ROCK STATIONS ENGAGED IN IRONIC WAR OF WORDS OVER WHICH PLAYS RIGHT KIND OF SOFT ROCK

There are few musical genres that bring less to the table than "soft rock." Watered-down production values applied to cliched lyrics and unimaginative songwriting? You're soaking in it!

Over the past several weeks, there has been a marked increase in soft-rock radio advertising on Philadelphia TV. It took me a while to notice that the ads were actually for two different stations, I guess because I'm surprised that any city can support one soft-rock station let alone two. Each station seems to be convinced that the other station plays *lame* soft rock, not the good kind of soft rock.

In this corner...Philadelphia's elder statesmen of soft rock, B101 F.M. a/k/a "The B" which purports to bring you "today's soft rock."

And in this corner...the new kid on the block, Now 97.5 FM ... boldly delivering "a younger approach to today's soft rock." I guess in this instance, "younger approach" means a different headshot of Carrie Underwood.

Where to begin? First, is there really any discernible difference between "today's" soft rock and the soft rock of the 1970's, 1980's or 1990's? Would your party come to a grinding halt if your iPod shuffled out some Kelly Clarkson or some recent Phil Collins or Rod Stewart (presumably "good") but then played some Air Supply, Goo Goo Dolls, Hootie, or somewhat older Phil Collins or Rod Stewart (presumably "bad")? Do people that like soft rock get to be judgmental of other people's musical tastes at all? Would shoving break out over who listened to yesterday's soft rock? Who exactly makes up this alleged youth market for soft rock? Could the voice-over actor not read the phrase "This isn't your mother's soft rock station" without doubling over in laughter?

As an added bonus, I am pretty sure that each station uses the same f***ing Carlos Santana song where Rob Thomas of Matchbox 20 sings as an example of how superior it is.